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Release | Ayumi Ohmiya

Pastries from Masuya is the signature food of Tokachi! Try the 100% Tokachi flour made pastries!

▲週末には一日600個以上売り上げるという”ますやパン”の顔「白スパサンド」▲The signature menu of Masuya Pan is “Shiro-Spa Sandwich (white spaghetti sandwich).” They sell over 600 of this pastry on weekends. 


“Shiro-Spa Sandwich,” the signature menu puts spaghetti flavored with Karashi mayonnaise between bread. 

I can imagine people from Tokachi being nostalgic by seeing this picture. 

Of course, you can still find this pastry at the bakery as one of their standard pastries until today. 

The bakery has more long-sellers such as “Nejiri (twisted) donuts,” and “Baby Pan.” Masuya has been with people who live in Tokachi for many generations. 

I touched Masuya Shoten’s affection towards Tokachi. 
 

▲朝ごはんにぴったりなシンプルな味わいのベビーパン。家族で分けて食べたというエピソードもたくさん寄せられている昔ながらのますやパンの定番▲The naturally flavored Baby Pan is perfect for breakfast. This is one of the long-seller and standards of Masuya Pan which many people tell that they shared this bread with their families. 

 

Table of contents

- The bakery was established in Tokachi after the war - when things were not settled yet 
- They wanted to bake bread with flours produced in Tokachi
- Opening “Mugioto,” all the pastries here are made 100% with Tokachi flours
- The history of Masuya Shoten was with the development of agriculture in Tokachi
- Tokachi created Masuya Pan. Feel Tokachi in Tokyo! 


 

The bakery was established in Tokachi after the war - when things were not settled yet 

Masuya Shoten was established in 1950. It was the time when the cultures of having bread were not spread much in Hokkaido. 


▲Masuya Shoten’s flagship store when they were established. 


At that time, Tokachi’s agriculture mainly produced beans, sugar beets, and potatoes. The cultivation area of flours was only a few percents in whole Japan. 

After that, the agricultural policy of the country made the amount of flour production increase. However, most of them were for noodles, and they barely produced bread flours. 

 

They wanted to bake bread with flours produced in Tokachi



▲風に揺れる小麦畑▲The wheat field ripples in the breeze. 


In that situation, Kenji Sugiyama, the second-generation president started to be particular about using ingredients produced in Tokachi. He also wanted to use Tokachi made flours, which is the main ingredient of baking pastries. So he contributed to increasing the amount of producing bread flours with cooperations of local farmers and flour milling companies. 

The dream of Masuya Shoten begun. 

 

Opening “Mugioto,” all the pastries here are made 100% with Tokachi flours 

Time passed, and they became able to secure a stable amount of Tokachi made flours as bread flour breed “Kitano Kaori” which grow well in the climate of Tokachi appeared. Therefore, they opened the sixth store “Mugioto” which bakes all pastries 100% with Tokachi made flours. The longtime dream of Masuya Shoten became true. 


The bakery has the most biggest property in Japan as a single bakery with 11,000 square meters wheat field.
 

▲小麦畑に囲まれた満寿屋商店6つめの店舗『麦音』▲A wheat field surrounds the sixth store of Masuya Shoten "Mugioto". 


Masuya Shoten involves not only local production for local consumptions but also dietary education and environmental issues.

In Mugioto, they grow wheat from seeding to harvesting with local high school students. 


They use wind or water power from windmill and watermill in their property to use a stone mill and grind harvested flour. 

They use pellet made with thinnings as the fuel for the huge stone oven in the store. Mugioto’s baking is together with nature. 


▲左上から時計回り、芽室町のスイートコーンをたっぷり生地に練りこんだ「十勝平野のコーンパン」、モールウォッシュラクレットチーズなど5種のチーズを使った「とろ~りチーズパン」、3時間以上かけてじっくり煮込んだ牛肉がゴロゴロ入った「十勝牛カレーパン」、石窯で一気に焼き上げる各種「ピッツア」 ▲From the left clock-wise: “Tokachi Plain corn bread” uses plenty of sweet corn made in Memuro-Cho, “Melty cheese bread” uses five kinds of cheese including mall wash raclette cheese, “Tokachi Beef curry bread” puts chunks of beef which spent three hours to boil, and many kinds of pizza baked quickly in the stone oven. 

 

The history of Masuya Shoten was with the development of agriculture in Tokachi

Mugioto offers various activities. You can have a meal with the view of the flour field or purchase fresh vegetables from “Bio Marche” which farmers in the neighborhood sell their crops. 

In the terrace, they host events such as concerts by artists in Tokachi. 


▲固い地面も大きなクワを使い馬に引かせるとこの通り。どんどん土が起きていく ▲This hard field becomes like this if you make a horse to use a big hoe. The ground breaks easily. 


Their unique experience event about tilling with horses is one of them. Tokachi’s agriculture developed with works of strong draft horses. 

They host this event every year so that participants can feel how amazing draft horses are and make them support agriculture in Tokachi for a long time. 
 


Tokachi created Masuya Pan. Feel Tokachi in Tokyo!

The simple and natural flavors of Masuya Pan is something that is normal to be in the life for people in Tokachi. 

They have countless varieties of pastries from savory bread, sweet bread, plain bread, and seasonal and daily flavors. 


They also have done the “election” of bread which customers “vote” for new flavor ideas from the staffs. This is the proof that there are quite many local fans and repeat customers who support Masuya Shoten.   
 

They also opened the Tokyo branch in November 2016 because they wanted to promote Tokachi through Masuya Pan in Tokyo. 

You can enjoy the flavors of “Shiro-Spa sandwich” and “Melty cheese bread” in Tokyo. Also, they regularly host Tokachi vegetables directly selling events, so check out their Facebook page. 


▲JR帯広駅構内にある直営店「トラントラン」でも白スパサンドはじめ人気メニューが販売されています。店舗まで行く時間がないという人はぜひお立ち寄りを▲You can find popular flavors such as Shiro-Spa sandwich at their directly owned shop Toran Toran in JR Obihiro Station. Those who don’t have time to travel to the stores, stop by this one in JR Obihiro Station. 
  • Pastries from Masuya is the signature food of Tokachi! Try the 100% Tokachi flour made pastries!

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Ayumi Ohmiya

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